Wednesday - March 16, 2011

Why did TSC Global rebrand Barjan and ETW?

Since the acquisition, we have talked with numerous companies and individuals over the past few months to best assess internal and external opinions on the strengths and weaknesses of all brands; TSC, Barjan and ETW. The new TSC Global brand leverages the most favorable of the brands as a renascent combination of both old and new.

When did TSC Global officially acquire Barjan and ETW?

The acquisition was announced on October 22, 2010 and officially closed on November 24, 2010.

When will this brand be seen in the travel center industry?

The brand will be rolling out immediately. The visual transition will be a running change in all printed and electronic materials. Some of the first items to carry the new visual identity will be business cards, corporate brochures, tradeshow identification, invoices, credit applications, email signatures and letterhead. Internally we have already started solidifying team member responsibilities and imposing new training and standards.

What does the new brand and icon represent?

Primarily, the three blocks represent the three companies coming together as one. The three colors are defined versions of each of the three prior companies’ corporate colors. In order, the red represents energy, blue representing reliability and olive green representing peace and harmony. The logo font is an homage to the past TSC Group font. The three blocks represent strength and stability.

Will TSC Global still offer the same products as all three former companies?

Yes. We hope to have our entire product line available to all customers by 3^rd quarter, 2011.

How does the acquisition of Barjan and ETW fit in with the overall TSC Global growth strategy?

The combination of the Barjan and ETW product lines and distribution capabilities combines united with TSC’s retail management and merchandising strengths will allow TSC Global to be the only company in the industry with a full line of heavy duty truck tools, world class distribution and a dedicated in-store merchandising team.

Will the TSC Global headquarters remain in Charlotte, NC?

Yes.  Our main distribution facility will be located in Rock Island, IL with other distribution locations strategically located throughout the country.

What functions of the company are located in Charlotte?

Much of the executive team and administration are located at our corporate headquarters in Charlotte.

What functions of the company are located in Rock Island?

The functions of the Rock Island are as follows:

• Distribution
• Customer Service
• Inside Sales
• Product Managers
• Marketing
• Accounts Payable
• Accounts Receivable
• IT